Founding supporters get first access. 

We're opening on Kickstarter soon with a limited first production run. Add your email and we'll send you founding-supporter pricing, plus one heads-up the day before the campaign goes live. 

Be there when it opens.

You've read the whole thing, so you already know what this is. Founding pricing is capped by quantity, not by time, so the only thing left is not missing the window.